Overall: 89 people started the survey
Would you be interested in adding an SPF product(s) to your product line?
-97.8% people answered|
Response Count
|
Percentage
|
|
|
Yes
|
70 people
|
80.5%
|
|
No
|
17 people
|
19.5%
|
If yes or when buying an SPF product (sunscreen) for yourself, would you be more likely to want a product for face, body, or both?
-93.5% people answered|
Response Count
|
Percentage
|
|
|
Face
|
20 people
|
24.1%
|
|
Body
|
5 people
|
6.0%
|
|
Both
|
58 people
|
69.9%
|
Rank the following product features in order of most important to least, 1= critical, 2= would be nice, 3= don’t want.
-84.3% people answered|
Critical
|
%
|
Would be Nice
|
%
|
Don’t Want
|
%
|
Response Count
|
|
|
SPF greater than 30
|
22 people
|
30.5%
|
38 people
|
52.8%
|
12 people
|
16.7%
|
72
|
|
UV Protection
|
58 people
|
82.9%
|
12 people
|
17.1%
|
0 people
|
0.0%
|
70
|
|
Oil Free
|
24 people
|
34.3%
|
35 people
|
50.0%
|
11 people
|
15.7%
|
70
|
|
Water Resistant
|
24 people
|
34.3%
|
40 people
|
57.1%
|
6 people
|
8.7%
|
70
|
|
Anti-Aging Ingredients
|
22 people
|
31.9%
|
41 people
|
59.4%
|
6 people
|
8.7%
|
69
|
|
Vitamins
|
12 people
|
18.2%
|
47 people
|
71.2%
|
7 people
|
10.6%
|
66
|
|
Fabric Safe Testing
|
16 people
|
25.4%
|
37 people
|
58.7%
|
10 people
|
15.9%
|
63
|
|
Matte Finish
|
16 people
|
23.9%
|
38 people
|
56.7%
|
13 people
|
19.4%
|
67
|
|
Daily Care
|
30 people
|
44.8%
|
31 people
|
46.3%
|
6 people
|
8.9%
|
67
|
|
For Men or Women
|
24 people
|
35.3%
|
30 people
|
44.1%
|
14 people
|
20.6%
|
68
|
|
Active/Outdoor
|
16 people
|
24.2%
|
43 people
|
65.2%
|
7 people
|
10.6%
|
66
|
-Active/Outdoor was ranked highest “would be nice”- 65.2%
-For men or Women was ranked highest “don’t care”- 20.6%
What SPF level is your preference?
Face
-84.3% people answered-69.3% prefer at least SPF 30
Body
-83.1% people answered-67.6% prefer at least SPF 30
Any active ingredients you would love to feature?
-52.8% people answered- 42.5% would love to feature anti-aging, minerals, vitamins, and all natural
Any active or inactive ingredients taboo?
-38.2% people answered-38.2% said chemicals, UV absorbers, Parabens, PABA, Oxybenzone, and Synthetics
-29.4% said none
What is your favorite national bran sunscreen product for face and SPF factor?
-64.0% people answered-10.5% prefer Coppertone
-21.1% prefer Neutrogena
-8.8% have no preference
-59.6% prefer something other including Nivea, Aveno, Oil of Olay, Banana Boat, and Epicuren
-24.6% commented they like at least SPF 30
What is your favorite national brand sunscreen for body and SPF factor? (52/89 answers)
-58.4% people answered-13.5% prefer Coppertone
-15.4% prefer Neutrogena
-13.5% have no preference
-57.7% prefer something other including Aveno, Banana Boat, Lubriderm, and Epicuren
-28.8% commented they like at least SPF 30
What type of packaging do you prefer?
-70.8% people answered|
Response Count
|
Percentage
|
|
|
Bottle with Sprayer
|
22 people
|
34.9%
|
|
Bottle with Disc Cap
|
11 people
|
17.5%
|
|
Tube
|
30 people
|
47.6%
|
Any other sunscreen/SPF comments, suggestions or questions.
-20.2% people answered-Sunscreen in daily products such as aftershave, moisturizer, and facial cream
-Fragrance free sunscreen
-Non-greasy/oily sunscreen
-Non-ghosting on darker skin, or chalky feel